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Cinicolo said the company will operate CityVille Hometown as a service, rolling out new features periodically. In the coming days, CityVille Hometown will be ready in five languages. The game rolls out as early as this week in Canada and in other iPhone markets across the globe in the coming weeks. Cinicolo said the company has “an impressive content pipeline” of games coming in the future.

With somewhere around 2,000 employees, Zynga has lots of development talent available to make more and more games. But it’s also a byproduct of the company’s big acquisition spree, during which it has bought a company a month for the past year. Zynga’s increased pace of introducing new games may be sign that an IPO filing is near.

Cinicolo said that the biggest difference between CityVille Hometown and Zynga’s older Mafia Wars game, which Cinicolo managed, is the amount of narrative storytelling in the new game. That style of using cute characters has become common in recent Zynga games such as Hanging with Friends and Empires & Allies. The characters - Kate, Hilda, and Bert - were created to make players feel welcome even if they aren’t gamers. You use those to stock your businesses, and your friends can visit your town. You build farms and cultivate crops to get supplies. In the game, the mechanics are similar to CityVille’s. It’s more about setting your town apart than getting the biggest town.” “You can share that town with your friends. “It’s all about creating your hometown that represents you,” Cinicolo said.

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The game is free to play, where players can play for free and pay real money for virtual goods in the game such as cool buildings. Rather, Zynga wants you to build a homey place, where you put your own personal stamp on everything, Cinicolo said. But the game isn’t all about splashy graphics. The game runs as a native application on the iPhone and iPad so that it can take advantage of the graphics of each device and run at the fastest possible speed. “We looked at CityVille on the web and thought about how we can give our players the best possible CityVille experience on mobile,” he said. But with 100 million players already, that doesn't look like much of a challenge anymore.Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry. While the game may not have gotten as many users as CityVille is getting now, it actually grew more in terms of percentage of Facebook users playing it.Īt the height of its success, 20 percent of Facebook users played FarmVille, which would mean CityVille will have to get at least 125 million and probably closer to 150 million to equal it. When FarmVille was launched, Facebook was considerably smaller. However, comparing it to FarmVille, Zynga's previous monster hit, is not really fair. After that, it continued to add new users at pretty much the same rate as before. In a week, it had 6 million users, already making waves as one of the fastest growing apps in Facebook history.īefore the end of the year, it overtook FarmVille to become the most popular app of the moment. What's interesting is not necessarily the fact that it grew so fast and so much, but that it went beyond what any Zynga game has done before, clearly attracting users who may have never played one of its games or any game on Facebook ever.ĬityVille was launched in early December 2010. With well over 600 million people on Facebook and over 300 million all time players to lure in, CityVille has a lot of space to grow yet. In fact, it may have already passed that since the stats both AppData and Facebook itself provide are not in real time.ĬityVille has had a great run so far, the game overpassed FarmVille, Zynga's biggest hit to date, by the end of 2010 and it has kept on growing since.Ībout a week ago, CityVille took the title of most popular Facebook app of all time, with over 84 million users and didn't slow down then either, it is now close to 100 million and should be hitting the milestone very, very soon. The game is now close to passing another milestone, becoming the first Facebook app to have over 100 million monthly active users. CityVille, Zynga's latest social gaming sensation is breaking record after record and is already the most popular Facebook app of all time.